product (Engagement) Teams Executing a One-To-Many Alumni and Donor Engagement Strategy By MAX LEISTEN There are many ways we “think differently” about engagement (here’s a succinct overview). All of it driven by our fundamental belief (and knowledge) that alumni and…
product AI Tags How about YOU control which alumni and donors our artificial intelligence activates, and how? Go ahead, don’t be shy! By MAX LEISTEN Colleges and universities have a lot of institutional processes that guide the experience of stakeholders…
product Donor Experience Alert Help gift officers build and grow donor relationships by alerting them when a prospect had a meaningful impact experience. By MAX LEISTEN The importance of meaningful experiences on the donor journey is undisputed. Engaged donors are…
Why networking platforms are plateauing (2 of 5) Your alumni are too busy By MAX LEISTEN In the first post of my “your networking platform is not dead, but it’s not alive either” series, I reviewed that alumni already have…
practitioner perspective Claudia Attarian Duke University By RYAN CATHERWOOD Last month Protopia’s Ryan Catherwood interviewed Claudia Attarian, Senior Director of Alumni Relations and Visitor Services at the Duke Alumni Association. In her role, Claudia works the front lines of engagement…
product Affinity Matching Create more inclusive communities of belonging by connecting alumni and students based on interests and background By MAX LEISTEN Many institutions are laser-focused on affinity communities (such as student groups, varsity sports, or regional chapters) because it’s…
Why networking platforms are plateauing (1 of 5) Your alumni already have too many apps By MAX LEISTEN We’re drowning in apps. Microsoft offers over 35 million apps through its online store, Google about 3.5 million, and Apple about 2.2…
storytime DUKE GRADUATE STUDENT WONDERS WHEN TO GET A PHD By MAX LEISTEN When I speak to an alumni or advancement leader, about 15 minutes into the conversation I typically get: “Well, can anybody ask a question? Can alumni ask?…
storytime CSU NORTHRIDGE ALUM AND THEIR MARKET TRADING EXPERIENCE By MAX LEISTEN Not every need (question) we get from alumni and students is about career success (many are). Here’s a great example of seeking mentorship on a passion: options trading. …
storytime WISH THIS OHIO UNIVERSITY ALUM HAD TALKED TO ME By MAX LEISTEN Every time a business student asks me what career she should pursue, I answer “start with sales.” There are few skills so universally valuable as selling (and…
