First things first: with Protopia there’s nothing new to sign up for or learn. Everyone is automatically enrolled (it’s super easy to opt out) and uses their favorite tools to engage (email, SMS, etc).
Why does that matter? Because the average professional already uses 35 different apps a day. They are not clamoring for another Facebook.
Oh, and Protopia uses your existing alumni data so your IT team doesn’t have to worry about “another database.”