Senior Director Alumni and Constituent Engagement at Western Washington University
CEO and Founder at Protopia
In this session, we’ll explore how AI is empowering institutions to reach and engage their alumni population more effectively than ever before, helping teams activate new levels of alumni participation and giving. You’ll hear from Victoria Martinsen, Senior Director Alumni and Constituent Engagement at Western Washington University on how her team has made the switch from manual outreach and fragmented engagement platforms to a modern, AI-powered solution that continuously surfaces opportunities for alumni/student connection, volunteer participation, and long-term philanthropic support, with a skeleton team.
What You’ll Learn:
– How AI can power more personalized, timely, and meaningful interactions without adding additional staff burden.
– How to convert volunteers into donors
– How AI is being used in advancement to identify and activate previously under-engaged alumni
– How AI identifies alumni who can provide relevant career advice or mentoring and connects them with students in an unbiased manner
– The benefits of shifting from platform-based engagement to always-on engagement systems that run using AI
– What a modern, AI-enabled workflow looks like in practice
Let’s find a time for Max & team to show you just how smart, simple, and scalable it can truly be for alumni and students to connect to one another for advice and support. We promise you’ll be inspired by how artificial intelligence can be a force for good.