ZERO FRICTION ENGAGEMENT at one of the leading research institutions in the world.

(Re)engaging alumni through simplicity

How the Emory Alumni Association uses Protopia’s AI technology to make engagement frictionless and scaleable.


14,000+ students

153,000+ alumni

#21 Among National Universities in the U.S.

Not all engagement is equal

Emory classifies engagement into three categories:

  • Zero Friction Connections
  • Quick Personal Connections
  • Deep Supportive Connections

Rather than a funnel, these “engagement modes” are on a continuum with alumni choosing if and how they want to engage (based on their interests, availability, location and other factors).

The mission? Get alumni to engage more often.

Filling the engagement gap

The Emory Alumni Association (EAA) offers its alumni a number of impactful tools to engage, from its Graduway-powered portal to the recently-introduced Civic Dinners.

But Emory wanted to make it even simpler for busy alumni to give back by removing engagement friction:

  • No new app to sign up or learn
  • Quick, guilt-free, yet relevant opportunities
  • Complete control over their privacy and time

Introducing Ask An Emory Alum

Emory chose Protopia to power its Ask An Emory Alum tool to make it easy for alumni to give back. Through the AI-powered “Question + Answer” tool, alumni can support students (and fellow graduates) with advice and networking right from the tools they already use (such as email).

Protopia’s technology mines the institution’s alumni data to carefully match questions to the best, available alumni who can choose to assist or guilt-free pass (until the requester has at least two answers).

Creating powerful connections

Hundreds of alumni have already engaged with Ask An Emory Alum, and the KPIs speak for themselves:

  • 5 alumni engage on each question
  • 2.3 responses per request
  • 25% of engaged alumni update their data
  • 8.7 out of 10 satisfaction score

Behind the data are powerful stories of connections between alumni and students that spark life-long mentoring relationships and stronger affinity.

“One thing we would have done differently with Protopia? Launched it sooner to make an even bigger impact.”

Ariane O’Dea

Associate Director, Advancement and Alumni Services

Emory Alumni Association

Watch the webinar on Frictionless Engagement

Simpler Alumni Engagement

Protopia helps innovative institutions make alumni engagement truly frictionless. To create more and better donor relationships.

Let’s talk!

Curious if Protopia can help you connect your alumni and students?We’d love to show you how it works and figure out if it is right for you.

Let’s talk!

Curious if Protopia can help you connect your alumni and students?

We’d love to show you how it works and figure out if it is right for you.